Nowruz, the Persian New Year, is a deeply rooted celebration marking the arrival of spring and a fresh start. It’s a time filled with joyous anticipation, family gatherings, elaborate feasts featuring traditional foods like Sabzi Polo (herb rice) and Haft-Seen tables adorned with symbolic items. Experiencing Nowruz in Samarkand, particularly at the historic Registan Square, is profoundly moving – imagine the vibrant colours of carpets, the sound of celebratory music, and a palpable sense of community as people welcome the new year together, surrounded by centuries of history. Visiting during Nowruz can be an incredibly busy experience, with large crowds expected around key locations like Registan Square. We recommend bringing comfortable walking shoes, sunscreen, and a hat for shade. Arriving early in the morning, perhaps before 10:00 am, will help you navigate the busiest periods and allow ample time to explore Samarkand’s many attractions. Be mindful of local customs and traditions, observing respectful behaviour during public celebrations. Securing accommodation near Registan Square well in advance is highly advisable for Nowruz 2027. Demand surges significantly due to the event's popularity and limited hotel capacity. Booking early guarantees you a comfortable base from which to enjoy this unique cultural experience, allowing you to maximise your time exploring Samarkand without the added stress of finding lodging at the last